Nvidia Shield TV officially began adopting the latest Android TV homescreen a few days back and the new Discover UI is being rolled out to users as well.

While the new interface does retain a navigation scheme similar to the previous one, there is now a new “content recommendations” feature that eats up a huge chunk of the home screen estate.

Sure the ads are pretty relevant, being exclusive for movies and TV shows that can be viewed on Android TV, but are quite an eyesore nonetheless. As a result, most of the feedback for the new update has been negative.

Bothered users have been ranting about the fresh inclusion of ads on social media and the NVIDIA forums.

New Ad Bar? Who do we need to pay to get rid this atrocity, consuming a full ~30% of screen real estate on 65″ TV..is horrible.(I didn’t even accept the last update!) I will be happy donate ‘$$’ to get rid of it.
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I have ads on my home screen now. I do not want them. I did not agree to the update. I tried uninstalling the update, but the goddamn ads are still there. I sideloaded fdroid and blokada, but the goddamn ads are still there.
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The Android TV Home app that’s listed on the Google Play Store has also been bombarded with 1-star reviews ever since the dreaded update began rolling out resulting in its rating dropping to just 1.1.

While there hasn’t really been any official word from NVIDIA or Google to date regarding the future of the ads feature on the NVIDIA Shield TV, some users have figured out a way to block them.

Yep. All you got to do is head over to Settings > Apps > See All Apps > Show System Apps > Google Play Services and disable the app.

Do keep in mind though that Google Play Services is a crucial component of Android TV and disabling it may lead to some unexpected problems like sign-in errors on apps that require login to Google accounts.

Alternatively, you can also try uninstalling the latest update to the Android TV Home app by heading over to Settings > Apps > System apps > Android TV Home.

If that indeed successfully kills the ads, then you would want to head over to the Google Play Store and disable auto-update for the app to make sure that the older version sticks.

The above methods to do away with ads are not endemic to the NVIDIA Shield TV as they’ll probably work on other Android TV devices as well, so other device owners are welcome to try them too.

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